WHY ARE WE THE LARGEST Volume Jaguar Dealer in New England?

We're #1 in New England

From the moment you walk into our showroom here at Jaguar Norwood you can sense the fact that we like to have fun, we are a team, and we're all driven by the same goal. The most important thing to all of us here at Jaguar Norwood is probably simpler than anyone could imagine: find the right vehicle for every customer and engage in a relationship that goes beyond just buying a car, but includes a lifetime automobile consigliere. Contintually striving to provide the best luxury car buying experience around, our approach has helped build Jaguar Norwood into the largest Jaguar dealership in New England, and we have our customers to thank for that.

Below are some highlights from 2016.

  • Jaguar Norwood #1 NEW in New England
  • Jaguar Norwood #1 CPO in New England

At Jaguar Norwood, it comes down to the customer. Point blank. The Kaplan Auto Group has built it's reputation on customer service dating back to 1948! It started with our founder, Jake Kaplan, who introduced New England to foreign cars. Luckily for Jake, his daughter Sheree Kaplan-Allen has personified what it means to deliver an outstanding product for a fair price and continue to deliver exceptional customer service through all avenues of ownership.

These principles are essential to the foundation of the Kaplan Auto Group and funnels down through all the employees we have here. Sheree is a regular at our 4 stores and our long-time customers can attest to the fact that she is the most accessible dealer principal there is. Being a family-owned dealership brings a different feel and a friendlier experience. At the end of the day, we want to make car-shopping fun. We don't think it should be stressful, nerve-racking, and a "necessary evil." To find out more about the Jaguar Norwood experience, visit us on the Automile in Norwood today!

What Separates Us From Other Jaguar Dealers

Here at Jaguar Norwood we are your Jaguar experts serving Boston and beyond. When you buy a vehicle from us, we want to make sure we provide you with such excellent service and as much information as you want to consume. We want you to experience your vehicle to its fullest capability, whether you want to learn about how F-PACE supercharged gas V6 engines compares to the diesel four-cylinder, or something as simple as how to operate the panoramic sunroof. 

It is impossible to be a professional of multiple brands when it comes to BMW, Mercedes, Lexus, and all the other competitive brands out there. That is why we decide to focus on what we know, which is Jaguar and Land Rover. When it comes to Certified Pre-Owned, we are big believers in standing behind our brand, and the vehicles we sell. That is why almost every vehicle you see on our website is Certified through Jaguar or Land Rover. Even the vehicles that are not Certified still go through Jaguar and Land Rover's extensive 165-point inspection. Point blank, we do not want to sell anything that we, or the manufacturer, would not stand behind.

About Our Dealership

Jake Kaplan got his start in the 1940's with a used tire and no money. He sold it; then sold a few more and eventually picked up a used car. He sold the car and then bought another and thus Jake got his start in the used car business.

In the 1950's Jake raced competitively in Allard's, Alfa Romeo's, Corvette's as well as the Jaguar C-Type, D-Type and XK120 at some of the most famous historical races such as National Hunter, SCCA's Regional Suffolk County, SCCA's National Westover, Watkins Glen Grand Prix and the Nassau Trophy Race.

In the 1960's Jake decided to focus his business on the British and became one the countries first franchised Jaguar dealers opening his showroom on Elmwood Avenue in Providence. Throughout the 60's, 70's and 80's, Jake Kaplan's offered luxurious amenities such as free pick-up and delivery, loaner cars, and complimentary car washes with service. Long before they were considered normal in the industry and allowing us to become one of the country's best Jaguar dealers.

When Land Rover decided to enter the US market in the 1986, Jake Kaplan's was logically appointed as one of 25 original charter dealers in the country.

In the 1990's, Jake was succeeded in the business by his daughter, Sheree who successfully relocated out of the old dealership on Elmwood Avenue in Providence to our current, luxurious new home on Route 2 in Warwick.

In the early 2000's Sheree was rewarded for her superior performance as a Jaguar and Land Rover dealer in Rhode Island by being granted a new point in Norwood, MA.

Land Rover and Jaguar Norwood opened in 2005 and is now one of the largest Land Rover and Jaguar dealers in the country. Continuing the family tradition, Sheree's son Eddy has entered the business and is currently heading up the pre-owned department for all locations. Most recently, we've grown again by adding another dealership to the company, Subaru of Milford in Milford, New Hampshire.

Contact Us

If you have questions about our new Jaguar or pre-owned inventory, Jaguar service offerings, Jaguar specials, or anythings else, please don't hesitate to contact us. If you prefer to get your questions answered in person, please stop by and see us at 449 Neponset Street, on the Automile in Norwood, Massachusetts.
Contact Us